In its first month (July 21 – August 21), MBC GROUP contributed to more than 5M watch hours.Įarlier this year, MBC GROUP secured its first Top 10 position for digital and social media video views in the world. We’re excited to see the breadth of content that this partnership will bring to the region.”Īctive on Facebook since its year of activation, MBC GROUP currently runs 144 active pages that represent both linear and non-linear offerings, reaching more than 280 million fans to date.Įvery month, more than one billion people visit Facebook Watch. As an established member of the media industry in the Middle East, MBC is in a unique position to develop shows that resonate with viewers in our region and reach new audiences. Moon Baz, Strategic Partner Manager, Facebook MENA, said: “Our goal at Facebook has been to support publishers with investments that enable them to experiment with new formats and build sustainable revenue streams on our dedicated Facebook Watch video platform. We look forward to this new milestone between both parties.” There’s phenomenal value in partnering with Facebook, because our joint campaigns can bring even more to our viewers, as well as expand on our reach and frequency.
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Mofeed Al Nowaisir, Chief Digital Officer at MBC GROUP commented: “We have witnessed a shift in how audiences consume content over recent years it is no longer TV in defined settings, but a whole host of content options consumed via various devices anytime and anywhere. The collaboration will also include MBC’s Ramadan line-up for 2021, unlocking 400 pieces of exclusive extra content from premium shows such as The Voice Senior, Scoop with Raya, Al Mirath, Family Feud, and Trending, among others. Content will involve previews, special behind-the-scenes snippets and more from MBC GROUP’s premium shows and exclusive titles, such as The Voice, The Voice Kids, Beauty Match, Sabah Al Kheir Ya Arab, Family Feud and other Arabic TV series. The one-year agreement will see MBC GROUP’s digital arm share over 20,000 pieces of content across its various Facebook Pages including MBC1, MBC2, MBC4, MBC MASR, MBC DRAMA, MBC The Voice, MBC The Voice Kids and Shahid. MBC GROUP has announced an exclusive entertainment partnership with Facebook MENA to develop video content for Facebook Watch that will provide viewers with access to over 20,000 videos from some of the most popular shows from across the region.
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